I’ve written an FAQ about it, so that should tell you something!

I’ll put my hand up – I’m old-school when it comes to things like loyalty, honesty and integrity, and I make no apologies for that. It’s quite literally ‘baked into’ me, so I’m hard-wired to stand by customers, friends, family, and all who appreciate and support me and my business. I’ll even go so far as to say that one couldn’t wish for a better ally.

Benefits

For my customers, loyalty means a quality of service and support that is almost impossible to find elsewhere. I supported a customer in getting this guy banned from StereoNet, for example, and I’ve helped many deal with shonky ‘repairers’ and deadbeat sellers. My ‘community service’ exposing crooks destroying hi-fi gear helps everyone, and I educate and inform the hi-fi community despite this helping my competitors.

Beyond hi-fi, I even support people like YouTuber Stephan Fischer, who was sued by lithium battery maker DCS for pointing out issues with their batteries. Why? Because it matters, and it’s the right thing to do. Stephan won, by the way, case dismissed. Let’s hope important lessons were learned by DCS, but I won’t hold my breath.

Reciprocity

Loyalty is a two-way street. People don’t get to take just the bits they want, like knowledge, technical expertise and help with RF’ed equipment, and then try to shortchange me with scummy behaviour.

Just as I fit in customers when I’m full, provide every word here for free, fix otherwise unfixable equipment and rectify issues caused by shonky repairers when I don’t need to, reciprocity means engaging honestly, leaving reviews people can find, recommending us, contacting us first regarding work we specialise in, and so on.

Unfortunately, a handful of folks I’ve significantly assisted have dishonestly/disingenuously interacted with me, the general public or engaged competitors, copycats or Hall of Shamers whilst still trying to extract information from me. Just like stealing from your mum after she cooks you dinner.

Such actions don’t align with how I view or do business and are likely to preclude any future assistance. I take a dim view of such behaviour. You would want to be sure you’ll never need my help again.