Super important, so much so that I’m not interested in helping people who aren’t planning on coming back!

Loyalty, honesty and integrity are core values @ Liquid Audio, and define the service and support my customers receive. I put a lot of effort in, and I don’t have energy and time to waste on people who aren’t genuine. I know many will appreciate where I’m coming from, and these folks are the customers I work with.

I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I do my best to educate via hundreds of free articles and advocate for industry improvements that benefit everyone, including my competitors. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

It’s gratifying when people I’ve helped send it back through recommendations, reviews, bookings, gifts, etc! Occasionally, though, people I’ve helped do disappointing things like lying or inventing stories, stealing my time, engaging competitors, including those that copy/steal my work and even supporting Hall of Shamers.

This isn’t unique to Liquid Audio. The same type of person buys equipment they’ve auditioned and wasted hours of staff time with from another store or online undercutter. Behaviour like this became such a problem for me that it precipitated a fundamental shift in me and how I engage with the public, garnering overwhelming community support.

I doubt anyone enjoys having their time and energy wasted or goodwill abused. To me, it’s like stealing from your Mum after she cooks you dinner. I’m focused on loyal, appreciative customers, and they are cherished as much as the equipment we care for. Other businesses can have the rest!