Very important.

Loyalty and integrity are core values @ Liquid Audio, driving how I run my business and care for my customers. I’ll always support those who value my work and what we stand for. I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I educate the hi-fi community with articles and advocate for improvements in my industry to benefit all. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

Given all that positive energy, I appreciate those I’ve helped returning the ‘mojo’ via recommendations, reviews, and bookings, particularly for equipment we specialise in. Unfortunately, some who’ve benefited most from my help have given the least back, and worse: misled me and others, dishonestly taken advantage of my expertise and even engaged competitors or Hall of Shamers for equipment I’ve assisted them with or helped them acquire.

I wrote about problematic individuals precipitating operational changes a few years ago, with that article receiving overwhelming community support. To protect my valuable time and energy, I focus on those who value and appreciate it and do their best to return it. Those people are cherished as much as the equipment we care for.