Super important, so much so that I’m not interested in helping people who don’t give out ‘loyal vibes’!

Loyalty, honesty and integrity are core values @ Liquid Audio. They define the service and support that my customers receive. I put a lot of effort in, and I don’t have energy and time to waste on people who aren’t genuine and loyal.

I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I do my best to educate via hundreds of free articles and advocate for industry improvements that benefit everyone, including my competitors. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

It’s truly gratifying when people I’ve helped ‘send it back’ through recommendations, reviews, bookings and even gifts. Occasionally, though, people I’ve helped do disappointing things like lying or inventing stories, stealing my time, engaging competitors, including those that copy/steal my work and even supporting Hall of Shamers.

This isn’t unique to Liquid Audio, BTW. The same type of person buys equipment they’ve listened to in a store and wasted hours of staff time with from a different store or online undercutter, without batting an eyelid, though if someone did it to them, it would be different. These folks have no allegiance or loyalty and very few morals, sadly.

Behaviour like this became such a problem for Liquid Audio, because of what we offer, that it precipitated a fundamental shift in how I engage with the public, garnering overwhelming community support. Thanks, community!

Nobody enjoys having their time or goodwill abused. When you’ve helped someone, this is like stealing from your Mum after she cooks you dinner. I’m focused on loyal, appreciative customers who understand how lucky they are to have business like Liquid Audio. They are cherished as much as the equipment we care for.

Folks wanting only to pick my brains for the best information, but take their business elsewhere, can literally take all of their business to another uni-educated, science-trained, meticulous, trusted technician educating the hi-fi community with a half-million-word webs…. Oh, wait, nobody else does that… 🙂

Mike … you, of course, are a gem. We are so lucky to have someone as passionate, intelligent, ethical and hardworking in little ol’ Perth.

David H