Expertise

People engage specialists because they deliver experience, insight and the highest calibre of expertise. It’s why I visit my doctor, for example. A better question is: If you want the best help available, why wouldn’t you purchase a consult?!

That said, specialists are busy professionals who don’t contribute to public forums or discussions outside their professional environment. Specialists are engaged directly by those wishing to access their knowledge and insight, often after they’ve discovered many time-and-money-wasting rabbit-holes.

Get the best advice you can find from Mike, and please, stop quoting forum posts as authorities. Only the guys who actually work, live and breathe this stuff really know.

Jon S

Expectation & Entitlement

Our advisory service delivers factual information free from conflicts of interest, unhelpful opinion, marketing BS and sales pressure. This brings many benefits to those seeking our expertise and attracts enquiries from around the world.

People assume their questions are small, but all take time and energy to engage with and raise questions that haven’t been considered. There are no 5-minute questions and even if there were, they’d still equate to hours a week.

Time and energy = money, and Liquid Audio is a business. No matter how entitled to assistance some imagine themselves to be, nobody is. Fifteen years of business integrity, tens of thousands of people helped, 5+ million combined views, and over half a million words of free content confidently say: We don’t ‘owe’ anyone anything.

Examples

G: ‘G’ sought technical assistance with his expensive Sansui amplifier after pouring over my free content. When I suggested he purchase some discussion time, G exploded: “F*** you, I’m not going to pay you.” I don’t help people with this level of contempt for others, so this worked out well.

K: ‘K’ read my KD-600 turntable articles and sought improvement advice for his KD-600. When I suggested he purchase a consult, K threatened that he knew “Someone in the Australian Tax Office”. K tried to obtain my help some years later, hoping I’d forgotten. Nope.

M: ‘M’ purchased a 30-minute consultation, which yielded outstanding results and a game-changing amplifier purchase. His mistake was to angrily claim he’d “Paid for 60 minutes but only received 20” before checking his records. I sent proof of his 30-minute purchase and 50-minute assistance, yet received no apology. Still waiting.

Exchange

With our pre-paid advisory service, fair-minded advice seekers pre-purchase consults tailored to their needs. This is a fair, sensible, flexible approach aligned with our core values of maximum quality and value, and minimum wastage.

Mike … you, of course, are a gem. We are so lucky to have someone as passionate, intelligent, ethical and hardworking in little ol’ Perth.

David H

Paying fairly for a service supports hard-working specialists and properly values a specialist’s time. It reduces time/energy/goodwill-draining interactions and fosters positive, mutually beneficial exchanges with good people. Expert advice pays for itself, of course, saving time and money and delivering the best possible results.