I’ll always view this as problematic but as long as they are OK with what it means down the track, I am OK with it too.

See, folks who’ve sought my advice and then used a corner-cutter repairer or bought something I’ve recommended elsewhere, typically reach a point where they realise: “Geez, that Liquid Mike dude really is the only one who can help me with this, I need to talk to him again!” At this point, they discover that this option is no longer available…

Trust

I’m honoured that we’ve become a trusted source of advice and guidance over the years. A lot of hard work has gone into building that reputation and because of it, we’ve had well over two million views here and people worldwide seek my advice.

Mike, I bought a vintage Pioneer turntable you recommended, and bought the cartridge and headshell you recommended elsewhere. Can you tell me how to set it all up..?

Person A

Thanks for the offer, but no, we don’t take on unpaid consulting work. If you’d like to book your deck with us though, I’d be glad to set everything up perfectly for you!

When you support independent, specialist small businesses like Liquid Audio, you’re supporting people doing the hard work to create unique resources like this one. There are over half a million words here in articles freely provided to benefit all.

Zero-service online discounters and grey importers ride on all that wave of knowledge and interest, yet offer nothing more than marginally cheaper products that they buy in bulk and that they know nothing about.

Mike I read your article about repairing xyz. I don’t want to bring my equipment to you but can you tell me what parts you used and where to get them..?

Person B

No, I’m not interested in assisting people who a) think this is a reasonable question to ask, and b) have so little value for the time and effort we contribute to this community.

Relationships

As a business owner, I’m interested in long-term customer relationships. Customers are often inspired to buy interesting equipment and accessories after reading my articles or chatting with me. This ‘organic learning’ is incredibly useful and building a relationship with someone you can trust is how people really improve their systems.

If you enjoy this website, if you’ve found inspiration here or if I’ve taught you something, you can say thanks by shouting me a drink using the donate button in the footer. Better still, grab some advice and support us by giving us your business and engaging us to work on some equipment for you.

By doing these things, you’ll be building a relationship with someone rolling up their sleeves and contributing, educating, and helping, rather than just selling boxes and cashing in on other people’s hard work.