How important is customer loyalty to you?

I’ve written an FAQ about it..!

I’m old-school when it comes to loyalty, integrity and honesty, things that are really important to me. I stand by customers, friends, and all who support me and my business, so if you are a customer or friend of Liquid Audio, we will always have your back.

Support

I supported a customer in getting this guy banned from StereoNet, I’ve helped many deal with shonky ‘repairers’, RF’d gear and deadbeat sellers, I repair ‘unrepairable’ equipment, educate the hi-fi community, and I even support people like YouTuber Stephan Fischer, who was sued for pointing out issues with DCS lithium batteries. Why? Because support helps people and I’d hope they would do the same for us!

Reciprocity

We appreciate those we’ve helped sending the goodwill and support back by recommending us, leaving reviews for good and bad repairers, contacting us first regarding work we specialise in, etc. It’s disheartening that a handful of people we’ve deeply assisted have dishonestly/disingenuously interacted with me, misled others and engaged competitors, copycats or Hall of Shamers for equipment we’ve assisted them with or are responsible for them acquiring.

This isn’t new. There has been a slow trickle since I opened for business, and it’s enough of a problem that I wrote about problematic enquirers a few years ago. I received overwhelming community support after finally having to call this stuff out and someone needed too. Entitlement is a real problem now.

Loyalty is the most important trait in building strong relationships. We value our customers, and those who appreciate and support us are cherished as much as the equipment we care for. Those for whom this concept doesn’t mean much should probably seek help elsewhere 🙂


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