Super important!

Loyalty, and of course, honesty and integrity are core values @ Liquid Audio. They reflect how I care for and support my customers, what I stand for, and shape my approach to life.

I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I educate the hi-fi community with free articles and advocate for improvements to benefit all. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

I’ve made many customers cups of tea, coffee, and spent hours advising people, on my dime, when I sell nothing. No other non-retail specialist in the industry does this. It’s gratifying when people I’ve helped ‘send it back’ via recommendations, reviews, equipment bookings, even beer or wine; many thanks to those who do. Occasionally, though, people I’ve helped the most:

• Mislead the hi-fi community with fake stories, dishonest advertisements
• Waste or attempt to steal my time
• Forget the help, inspiration, tea, and TIME they’ve received
• Engage competitors for equipment we specialise in/helped them acquire
• Engage businesses that copy/steal my work and even Hall of Shamers

This type of person visits a hi-fi store, drains staff time and buys equipment they’ve auditioned from online undercutters, and uses my articles, advice, time, DRINK MY TEA, and takes their business to a competitor. These sorts of people care only about themselves.

It’s not just upsetting; I feel sick when I think of the time I’ve given some of these folks, so much so that it precipitated operational changes a few years ago that received overwhelming support, and caused me to fundamentally change how I engage with the public.

Find me anyone who enjoys having their goodwill abused. I’m focused on those who appreciate my help and send it back. Those people are cherished as much as the equipment we care for.