How important is customer loyalty to you?

Very important, for a number of reasons!

Loyalty, honesty and integrity are core values @ Liquid Audio and are built into the quality of service and support my customers receive. I put a lot of effort in, and it’s nice when some of that comes back.

I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I educate via hundreds of free articles and advocate for industry improvements that benefit everyone, including my competitors. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

People I’ve helped ‘send it back’ through recommendations, reviews, bookings, or even gifts, but occasionally, some I’ve helped invent stories, engage competitors or even support Hall of Shamers. The same type of customer buys equipment that someone in a store helped them with, from a different store or online discounter, just to save five bucks, so it affects all of us.

Behaviour like this is such a problem that it precipitated a fundamental shift in how I engage with the public, garnering overwhelming community support. I’m focused on loyal, appreciative customers, and these good people are cherished as much as the equipment we care for 🙂

Mike … you, of course, are a gem. We are so lucky to have someone as passionate, intelligent, ethical and hardworking in little ol’ Perth.

David H