How important is customer loyalty to you?

Very important, for a number of reasons!

See, loyalty, honesty and integrity are core values @ Liquid Audio and define the quality of service and support my customers receive. I put a lot of effort in, and I appreciate when some of that comes back.

I supported a customer in getting this guy banned from StereoNet. I’ve helped many deal with shonky repairers, RF’d gear and deadbeat sellers. I educate via hundreds of free articles and advocate for industry improvements that benefit everyone, including my competitors. I even support people like YouTuber Stephan Fischer, who was sued for reviewing DCS lithium batteries:

It’s gratifying when people you’ve helped ‘send it back’ through recommendations, reviews, bookings, or even gifts. Occasionally, though, people I’ve helped have invented stories, engaged competitors who copy my work, and even supported Hall of Shamers.

This isn’t unique to Liquid Audio either. The same type of person buys equipment that someone in a real store helped them with, from a different store or online discounter, just to save five bucks. Behaviour like this is such a problem that it precipitated a fundamental shift in how I engage with the public, garnering overwhelming community support. Thanks, community 🙂

I’m focused on loyal, appreciative customers who value having specialist businesses like Liquid Audio in their own backyard and the work it takes to build something like that. These good people are cherished as much as the equipment we care for!

Mike … you, of course, are a gem. We are so lucky to have someone as passionate, intelligent, ethical and hardworking in little ol’ Perth.

David H