Why are you so often fully booked?

I’m honoured to be entrusted with so much lovely hi-fi equipment and I apologise for any frustration being fully booked may cause.

I was recently chatting with a customer about the challenges of being so busy. He commented that this was simply because of my reputation and how I approach business. I think this is true and, whilst I’ve specifically designed the business to deliver what many others can’t, there’s a bit more to it.

Liquid. Audio. Different.

Liquid Audio is different. I started this business in around 2009, aiming to address issues I’d found with electronics repair including a lack of care and attention to detail by those working with the hi-fi equipment I love. The ‘she’ll be right’ approach so common in the repairer community will never be part of our business ethos.

Our high customer engagement and retention stem from our unique approach and reputation, developed through long hours and hard work over many years. I’ve slowly grown Liquid Audio into what it is today: a small, specialist business respected worldwide, with over two million views here and another couple of million on YouTube.

My background as a science educator, musician, and logical, technical and obsessed with detail, provides me with a unique skill set and approach to working with electronics. A unique focus on quality and meticulous attention to detail account for our outstanding results, and slightly slower pace.

This is advantageous for our customers – that’s the idea – but it leads to our being full or close to it, for much of every year, an extraordinary achievement for a small, specialist business. Good work cannot be rushed though. Try resurrecting a dead Sansui AU-20000 quickly for example. It just ain’t possible!

Sansui AU-20000
She had been elsewhere, but she needed to come to us to be repaired. This job took time.

Best Practice

  • Our mantra is to “Do no harm”
  • We inspect equipment to eliminate guesswork and advise where it is damaged or not viable to repair, saving time and money
  • We recycle dead hi-fi equipment to be enjoyed again by others
  • We champion quality over quantity, always. The Hall of Shame demonstrates why.
  • We offer fixed workshop rates, irrespective of brand or job type, Akai or Accuphase, Kenwood or Krell
  • We specialise in component-level repair rather than shotgun parts replacement and keep thousands of premium parts in stock
  • We maintain excellent relationships with manufacturers, distributors, colleagues and the hifi community
  • We are an independent business and receive no kickbacks, advertising or bonuses
  • We proudly advocate for improved standards and closure of bad businesses
  • Our rates offer outstanding value for those who care about quality
  • I have a lifetime involvement in science and I love, live and breathe classic hi-fi!

Bottom Line

I’m not interested in being the fastest or cheapest repairer, nor catering for everyone or all equipment. Instead, we preserve the beauty, functionality and originality of classic hi-fi equipment, educate the hi-fi community and set the benchmark for how this work should be done.

My goal is to continue to run one of the most trusted and respected businesses for discerning customers and to remain a reference for information about classic hi-fi equipment, its maintenance and improvement. Folks who appreciate this subtle difference generally become customers for life, and were very happy to assist them 🙂

Again, my apologies for any inconvenience if I am fully booked. I appreciate your business and hope you will use the booking status table on my contact page to assist in booking your equipment.


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