Expertise

People seek out specialists because they often have decades of unique experience. Alternatives like forums, friends and retailers often deliver time-and-money-wasting misinformation and nonsense, leading to disillusionment and disappointing results.

That said, busy working specialists generally don’t contribute to public forums or discussions outside their professional working environment. Engaging specialists directly allows recipients to leverage valuable knowledge and insight unavailable elsewhere.

Get the best advice you can find from Mike, and please, stop quoting forum posts as authorities. Only the guys who actually work, live and breathe this stuff really know.

Jon S

Expectation

I’m always happy to advise people and customers routinely pick my brains for advice, but time = money, for all of us. Unlike some, we provide advice free from conflicts of interest and sales pressure, informed by deep experience with equipment many have never seen/heard.

This delivers significant benefits to those seeking the highest calibre of assistance and this means lots of people want to speak with me. Our advisory service attracts constant enquiries from around the world, but no matter how small enquirers think their questions are, the combined total is many hours of my time per week.

Note well: This is not a loss we need to sustain, no matter how ‘entitled’ to assistance some imagine themselves to be!

Examples

Example 1: ‘G’ sought technical assistance with his expensive Sansui amplifier. When I suggested he purchase discussion time, G exploded: “F*** you, I’m not going to pay you.” Charming!

Example 2: ‘K’ read my KD-600 turntable articles and sought improvement advice for his KD-600. When I suggested he purchase a consult, K threatened that he knew “Someone in the Australian Tax Office” (LOL). K tried to obtain my help some years later, hoping I’d forgotten. I haven’t.

Example 3: ‘M’ purchased a 30-minute consult which guided him to a game-changing Accuphase amplifier purchase, but wanted more, angrily and erroneously claiming that he’d “Paid for 60 minutes but only received 20”. I sent proof of his 30-minute purchase and 50-minute assistance. Naturally, I received no apology.

Exchange

Our pre-paid advisory service is how I choose to assist fair-minded advice seekers. Enquirers pre-purchase consults tailored to their needs, a fair and flexible approach aligned with our core values of maximum quality and value, and minimum wastage.

Mike … you, of course, are a gem. We are so lucky to have someone as passionate, intelligent, ethical and hardworking in little ol’ Perth.

David H

Paying for a service supports the hard-working specialists behind small businesses like Liquid Audio. Payment properly values a specialist’s time, reduces time/energy/goodwill-draining interactions and fosters positive, mutually beneficial exchanges with good people. Expert advice pays for itself, of course, saving time and money, and delivering game-changing results.