Can you include more technical details in your articles?

I try to provide a balance of general and technical details in my articles.

Most readers want broad brush strokes, including information about the history, features, technical work and ‘how it sounds’ type stuff about a piece of equipment. A small subset, including competitors, appreciates when I include technical and proprietary details, repair solutions, tips and tricks, so I try to include a little bit of everything, without too much of any one thing.

My articles are some of the most comprehensive and detailed available. Whilst I love helping readers, customers and supporters, I’m less excited about helping competitors, as that tends to be a one-way street, without thanks or acknowledgement, that siphons away business.

In other words, by providing critical technical details, readers get bored, competitors win, and I lose, and yet I’m the one doing the hard work! Also, keep in mind that most professional repairers don’t create content at all, or didn’t. There are over half a million words of unique free content here, with millions of views. I won’t be messing with that successful formula 🙂