The trick is to filter out those with a propensity to do this.

I’m honoured that we’ve become a trusted source of advice and guidance over the years, a lot of hard work has gone into building that reputation and trust. Because of this, people worldwide use our articles and seek my personalised advice.

Mike, I used your review to learn about and find a vintage Pioneer turntable you recommended, and bought the cartridge and headshell you recommended elsewhere. Can you tell me how to set it all up..?

Person A

No, but if you’d like to book your deck with us, I’d be happy to precisely set up and calibrate everything for you.

Support Small Business

When you support independent, specialists like Liquid Audio, you’re supporting people doing the hard work to create unique resources like this one. We all battle zero-service online discounters and grey importers offering nothing other than marginally cheaper products that they buy in bulk. Price is important, but the bigger picture and developing a relationship with local businesses is far more important.

Mike I read your article about repairing xyz. I don’t want to bring my equipment to you but can you tell me what parts you used and where to get them..?

Person B

For this person, absolutely not. Life is too short to be dealing with people who have such little value for the time and effort we contribute to this community.

Relationships

Customers are often inspired to buy interesting equipment and accessories through the website or a chat with me. This ‘organic learning’ is incredibly useful. Building a relationship with someone you can trust is infinitely more beneficial in the long term than saving fifty bucks.

If you enjoy this website, if you’ve found inspiration here or if I’ve taught you something, support my business. You can say thanks by shouting me a drink in the footer. Better still, grab some advice and support us by giving us your business and engaging us to work on some equipment for you.

By doing these things, you’ll be building a relationship with someone rolling up their sleeves and contributing, educating, and helping, rather than just selling boxes and cashing in on other people’s hard work 🙂