Like many new, specialist small businesses, I don’t need a store or retail presence, so operating from home makes a lot of sense.
We don’t offer retail sales or deal with drop-in enquiries from the general public, so I don’t need the added cost of a retail shopfront. Working from home suits me and my customers well, for many reasons.
All my stock, test and measurement equipment is here, along with tools, parts, reference materials, etc. I also can free up my time, I have no daily commute, parking, or fuel costs. My reduced costs can be passed on to customers too, my hourly rate being less than half my closest competitor.
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