Why are you so often fully booked?

I’m honoured to be entrusted with so much lovely hi-fi equipment and I apologise for any frustration my being fully booked may cause.

I recently chatted with a customer about the challenges of being so busy. He commented that this was an inevitable by-product of Liquid Audio’s reputation and my approach. I thanked him, and while I’ve specifically designed the business to deliver what many others can’t, there’s a bit more to explain.

Liquid. Audio. Different.

Liquid Audio is different, no doubt about that. I started Liquid Audio as an extension of my passion for hi-fi and electronics. I hoped to somehow address issues I’d encountered including sloppy work, a lack of care and attention to detail, poor knowledge of hi-fi equipment, and a general lack of interest in the details of hi-fi equipment.

Our high customer engagement and retention stem from our unique approach, which has led to our unique reputation, developed through hard work over many years. I’ve slowly grown Liquid Audio from part-time operation from 2009 – 2017 into an almost always fully booked full-time specialist small business from 2017 to today. We are now widely viewed and respected worldwide, with over two million views here and another couple of million on YouTube.

My background as a science educator and musician, combined with a detail obsession and focus on transparency and building relationships with loyal customers provides me with a unique skill set and approach. This focus on quality, detail and service accounts for our outstanding results, and slower pace. This approach is advantageous – that’s the point – but it leads to being fully booked or close to it, for much of every year.

It’s an extraordinary achievement for a small, specialist business, especially considering some told me it couldn’t be done. Careful work cannot be rushed though. Try ‘quickly’ resurrecting a dead Sansui AU-20000 that Mr RFW has damaged for example. It just isn’t possible!

Sansui AU-20000
She had been elsewhere, but she needed to come to Liquid Audio to be repaired, carefully. This job took time.

This slower approach and focus on results rather than churning through warranty work for example means that I’m unlikely to be sitting on a beach in Hawaii drinking pina coladas any time soon!

Best Practice

  • Our mantra is to “Do no harm”
  • We advise where equipment is damaged or not viable to repair, saving customers time and money
  • We recycle dead hi-fi equipment so it can be enjoyed again by others
  • We champion quality and professionalism in everything we do including how we interact with customers. The Hall of Shame illustrates the alternative approach.
  • We offer fixed workshop rates, irrespective of brand or job type, Akai or Accuphase, Kenwood or Krell
  • We specialise in component-level repair rather than shotgun parts replacement and keep thousands of premium parts in stock
  • We maintain excellent relationships with manufacturers, distributors, colleagues and the hi-fi community
  • We are an independent business and receive no kickbacks, advertising or bonuses
  • We proudly advocate for improved standards and the closure of bad businesses
  • Our rates offer outstanding value for those who care about quality
  • I have a lifetime involvement in science and I love, live and breathe classic hi-fi!

Bottom Line

I’m not interested in being the fastest or cheapest repairer, nor catering for everyone or all equipment. Instead, we preserve the beauty, functionality and originality of classic hi-fi equipment, educate the hi-fi community and set the benchmark for how this work should be done.

My goal is to maintain our reputation as one of the most trusted and respected businesses for discerning customers and a reference source of information about classic hi-fi equipment, its maintenance and improvement. Folks who appreciate these things generally become customers for life, and I’m very happy to have them on board 🙂

Again, my apologies if we are fully booked. I appreciate your business and hope you will use the booking status table on the contact page to assist in booking our services. Reach out, even if we’re full because we can always discuss lead times.


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