Customers tell me it’s mostly because of our trusted approach, reputation for integrity, professionalism, and great results.

Liquid Audio is a professional, specialist, small business, focused on quality rather than turnover, and delivering class-leading service, results and knowledge. In an industry filled with unskilled ‘recappers’, substandard workmanship, and with few informed, respected technicians, I’m pleased we stand out.

People around the world tell me how much they appreciate our approach and wish we were nearer, a sentiment expressed since I started this business. It’s immensely gratifying that people see and appreciate the difference in what we do and the way we do it.

That’s the short answer. Here’s the longer one…

Reputation

I’m honoured to assist local, interstate and occasionally even international customers, and proud to be entrusted with so much beautiful hi-fi equipment. Some of Perth’s best hi-fi retailers and equipment owners use and recommend Liquid Audio. I’ve also declined several prestige service partnership offers, preferring to remain small and independent, rather than be jammed up with warranty work. *

Liquid Audio is respected as much for what we do/offer: attention to detail, knowledge, absolute professionalism, reliability, consumer advocacy, trust, the same business name for 15 years and unmatched contributions to the hi-fi community, as what we don’t: unprofessional behaviour, terrible reviews, court cases, multiple business name changes, ruining equipment, using low-grade parts, being barely linguistically or technically literate, lying about qualifications, etc.

Authenticity

A reputation like ours can’t be ‘crafted’; it must be earned, something we’ve done through hard work, original thinking, and dedication to excellence for 15 years. Others are lazier, and I’ve spotted my words, repairs and style in various places other than this website and my YouTube channel over the years.

Designing, building and maintaining this huge website, handling all the technical work, inventory, photography, writing over 650,000 words, editing, managing the admin, and manually replying to every enquirer —basically, creating and doing everything —is uniquely challenging, rewarding and authentic. This is something people regularly commend us for.

Contributions

As a youngster, I deeply appreciated retailers like John Negus and Frank Prowse, but lamented the lack of technically knowledgeable specialists and unbiased sources of hi-fi information. Fuelled by my passion for hi-fi, electronics, science, and my unhealthy obsession with detail, I decided to create that business and this website.

Fast-forward 15 years, and I’m still amazed to be constantly at capacity with local and interstate work, and to have such strong engagement with the content I create. Our customer engagement and loyalty confirm that people appreciate the unique perspective and quality of our articles. This site was visited nearly 400,000 times in 2024, and we have over five million combined views, numbers large businesses would be proud of!

Scale

I don’t need a Ferrari, eight houses, or the greatest turnover. I’m happiest working on great gear, for great customers, at my pace, and being trusted and respected by those I choose to work with. I could have scaled Liquid Audio many times over, years ago, given the amount of work we turn away.

Instead, I choose to operate a home workshop and book enough work to ensure that all of it is 1) done by me, 2) to a standard that I’m happy with. I’ve deliberately not hired help, and not moved into a ‘store’, I don’t own a boat or a holiday house. I’ve chosen to keep my business small, creative and to contribute to the hi-fi zeitgeist.

Integrity

The most important things for me are honesty and integrity. Customers and friends of the business will always be supported, and I deal fairly with everyone, even those who don’t deserve the courtesy. Even the worst Hall of Shamers begrudgingly appreciate my ethics and honesty.

Work is never farmed out, as one notorious Perth ‘repairer’ does. Everything is created, managed and done here, by me, with care, honesty and integrity. I’ve retained one business name since the beginning, whilst others have been through four in their attempts to ‘start again’, minus the bad reviews and reputation.

The Bottom Line

Our unique approach means we will always be busy, and I apologise for any delays this may cause. Some are unhappy to find we are fully booked, but it’s an inevitable result of our careful, methodical approach to working on complex equipment. I’ve yet to meet a customer who wants me to change that.

We may not be able to assist everyone, but I genuinely appreciate your interest in our services and encourage you to use our booking status table. Don’t hesitate to reach out if you have questions.

* One famous four-letter UK brand starting with ‘N’ repair partnership was very tempting!